I always take comment flak for posting Kitanica stuff, and yes, it is expensive. However, they consistently sell out of their entire lineup, so obviously people are buying the stuff. So if you don't like the price (or can't afford it, like myself), just enjoy the eye candy! And it certainly is eye candy, by incorporating Multicam I think Kitanica has truly completed their Mark 1. The same kind of people who would be buying a Mark 1 jacket are the same who go gaga over Multicam, so it makes perfect sense.